£69m+ raised by founders we’ve worked with
Features get copied. Brands get chosen.
BrandCraft builds the strategy and identity that make yours the one people choose, from seed to Series B. Fixed scope, fixed price, 20 to 45 working days.
Consistency compounds.
So does inconsistency. When the deck says one thing and the website says another, people stay unsure, and that doubt builds with every meeting. When your whole team tells the same story everywhere, trust builds instead, and each win makes the next one easier.
If your company is good for people or the planet, you already have something worth repeating. We give you the words.
Rented growth
Stops when the spend stops.
Ads, outbound, events. Every lead paid for.
Owned growth
Builds on itself.
Referrals, press, community, returning investors. Every win compounds.
The difference
A strong brand keeps working when the ads stop.
Strategy decides it. The identity and the words carry it everywhere.
BrandCraft builds what makes your brand travel: the position, the words and the identity, used the same way on every deck, page and call.
What changed for Levellr and Evaro.
Strategy is a decision about what you’re actually selling. Here’s what that decision looked like, twice.
Levellr
Enterprise Discord community software for gaming publishers.
Raised £1.8m seed round, Jan 2026
Read the Levellr storyBefore
Community management as chaos control. A space to be monitored for problems.
A cost centre. Priced like one.
After BrandCraft
Communities as valuable ecosystems. Somewhere brands build alongside their fans.
An asset. Priced like one.
What they said
“They do a great job of clearly communicating expectations and running a high pace process that includes space for reflection & challenge.”
Tom GaynerCEO, Levellr
Evaro
Prescription medication and clinical care, direct to consumer and embedded for partners.
Raised £18m Series A, Jan 2026
Read the Evaro storyBefore
A better healthcare service. Faster appointments, cheaper prescriptions, more convenient access.
Competing on features, against everyone.
After BrandCraft
The infrastructure that makes healthcare accessible at scale. What Stripe did for payments.
A category, with room to own it.
What they said
“The universes-galaxies-planets structure made sense from day one. We saw concepts develop at each stage, gave feedback, and watched things sharpen. Clear expectations, efficient movement through the work, concrete next steps. The process worked for founders who need quality but cannot afford endless meetings.”
Thuria WenbarCo-founder and CEO, EvaroWhat changes when the brand catches up.
- 01
Investors stop asking what you do.
The first meeting goes straight to the opportunity.
- 02
Your team tells the same story.
Founders, sales and new hires use the same words, because they were decided together.
- 03
You sell the category, not the feature.
A fight you can win on your own terms.
- 04
Your impact does commercial work.
The mission moves from the footer to the front, and becomes a reason to choose you.
You’ve probably outgrown your brand if
As a company grows, its product, team and story move on. The brand usually stays where it started.
- 01
You and your co-founder describe the company differently, and neither version is quite right.
- 02
Investors like the product, then ask what makes you different from the last company they met.
- 03
Prospects call you “a bit like” a competitor, and you spend the first ten minutes correcting them.
- 04
Your impact is the reason you started, and it sits halfway down the About page.
- 05
You’ve raised, and the website still looks pre-seed.
- 06
Your deck, website and socials look and sound like three different companies.
- 07
Your best customers explain what you do better than your homepage does.
- 08
You apologise for the website before you send the link.
What you walk away with.
Strategy first, identity second, and everything built for your team to use the day we hand over.
Strategy
BrandCore
What you stand for, who it’s for and what people need to believe. Every later decision is checked against it.
Messaging
Words your team can use
Your tone of voice and the lines you use every week. Elevate and Edge add the full playbook your whole team writes from.
Full playbook in Elevate and Edge
Identity
An identity system, built together
Built with you. A sequence of collaborative expression workshops takes you from wide exploration to one committed direction, and every choice traces back to BrandCore.
See the process
Assets
A BrandKit you own
Figma files and a BrandKit: logo files in every format you need, fonts, guidelines, image or illustration assets and graphic devices. Yours from day one, files and IP.
AI
AI brand system
Trained on your BrandCore and identity, so your team writes copy and creates assets on brand after we leave.
Elevate and Edge. Foundation add-on, £1.5k + VAT
We don’t design a thing until the strategy is agreed.
Nothing visual happens until we’ve agreed what you stand for, who it’s for, and what people need to believe. Every decision after that gets measured against it.
BrandCraft detailsBrandCore
StrategyWhat you stand for, who it’s for, and what people need to believe about you. Built with you, before a single visual decision gets made. It’s the difference between a brand and a paint job. Everything after this is measured against it.
Universes
Identity 1 of 3A wide range of directions, explored as moods. At this stage you’re reacting to the feeling each one creates. Typefaces and details come later.
Galaxies
Identity 2 of 3The moods worth pursuing, narrowed to a handful of coherent worlds. This is where the specifics start to resolve, and where each choice gets traced back to BrandCore.
Planet
Identity 3 of 3A single committed direction, chosen together, with everyone clear on why the others were set aside.
Foundation ends here. Elevate takes the identity into Regions, with more exploration, logo motion and more touchpoint examples. Edge goes on into Cities, with richer exploration and full motion.
The same method, at three depths.
Every depth starts with BrandCore. Each step takes the strategy deeper, and the identity, the messaging and the system further with it.
£7k
You’ve just raised and the brand won’t carry you.
Strategy
BrandCore strategy foundation. Purpose, audience, positioning and what people need to believe, built with you before anything visual begins.
Universes x3
Three angles explored before anything is chosen.
Galaxies x2
Two directions built out far enough to own.
Planet depth
A full foundational identity and the usable assets that go with it. One clear brand you can start using.
Tone of voice and core lines
How you sound, plus the elevator pitch, one-liners and boilerplate you use every week. The full messaging playbook lives in Elevate and Edge.
Motion
AI brand system, £1.5k + VAT add-on
£13k
You’ve outgrown the brand that got you funded.
Strategy, with deeper research
Foundation’s strategy plus deeper research and a messaging playbook your whole team can write from.
Universes x4
Four angles explored before anything is chosen.
Galaxies x3
Three directions built out far enough to own.
Taken past Planet, into Regions
More visual exploration and more options, logo motion, and more examples of the identity across your touchpoints.
Extended messaging playbook
The full playbook your whole team writes from. Pillars, tone, proof points, do’s and don’ts, and channel examples.
Motion
How your logo moves. An animated logo, ready to use wherever the brand appears.
AI brand system
A toolkit trained on your BrandCore and identity, so your team can write on-brand copy and create new assets from the brand system after we leave.
£19k
You’re ready to lead your category.
Strategy for leading the category
Elevate’s strategy pushed further again, with the category and investor framing behind the brand authority audit, category leadership map and investor narrative framework.
Universes x4
Four angles explored before anything is chosen.
Galaxies x3
Three directions built out far enough to own.
Taken all the way, into Cities
The same number of options as Regions, explored further and taken to a richer output. Full touchpoint guidelines, ten social templates, full motion and more usable assets.
Extended messaging playbook
A document your whole team writes from. Pillars, tone, do’s and don’ts, channel examples.
Motion
Full motion across UI animation, transitions and the rules for motion in your guidelines.
AI brand system
A toolkit trained on your BrandCore and identity, so your team can write on-brand copy and create new assets from the brand system after we leave.
All prices exclude VAT. Need something outside these depths? See bespoke projects.
What BrandCraft looks like in practice.
£69m
Raised by founders we’ve worked with
65+
Clients since 2021
13/13
Perfect NPS scores
What founders say about BrandCraft
13/13
100%
NPS score
What founders ask us.
Is this the right priority right now?
Brand isn’t competing with growth. It’s how growth reaches the people who have to choose you. The cost of waiting is every round, deal and hire you lose while the company tells three different stories.
When is the right moment?
Just before you’re judged: a raise, an enterprise push, a launch, a first senior hire or a new market. Start four to nine weeks before it, depending on the depth.
Which depth is right for us?
Foundation is usually for your first professional brand, when you’ve just raised and the brand won’t carry you. Elevate is for when you’ve outgrown the brand that got you funded. Edge is for when you’re ready to lead your category. Not sure? That’s what the intro call is for.
BrandCraft or DesignFlow first?
BrandCraft when the story isn’t clear yet. DesignFlow when it is, and the job is keeping it that way every week.
Why does this cost more than an AI tool?
Because we decide what your market needs to understand before deciding what it looks like. If you only need a logo, use the tool.
How do I know I’ll like what you make?
You’ll choose it, and you’ll know why. The strategy is agreed first, so every direction you see has a job you already understand.
Will we end up with another PDF in a folder?
You’ll get guidelines, and good ones. What matters more is one story your whole team tells, and the files to tell it without us.
How involved do we need to be?
Less than you might think. Foundation takes about four hours of your time across four weeks, Elevate six hours across six weeks, and Edge nine hours across nine weeks. You’re in the (virtual) room for BrandCore and every expression workshop, because the decisions are made together. Between sessions, we do the work.
How long does it take?
Foundation runs 20 working days, Elevate 30 and Edge 45. That’s roughly four, six and nine calendar weeks. Scope and price are fixed before we start.
Do we own everything?
Yes. You own all of it, files and IP, from the day we hand over.
How many projects do you take on?
Four to five BrandCraft projects a quarter. We keep it small to keep the quality high and the relationships meaningful.
Do you only work with companies that are good for people or the planet?
Not yet, and that’s the aim. Most of the founders we work with are building something good for people or the planet, and we’re working towards all of them. Here’s the test we use.
What happens after handover?
Your team runs the brand from the guidelines, the files and, where included, the AI brand system. If you want senior design support afterwards, DesignFlow picks up where BrandCraft ends.
13 of 13
Clients gave us a perfect score
Tell us the moment you’re walking into.
- 01
A raise, a launch, an enterprise push or a first big hire. One line is plenty.
- 02
We usually reply within a couple of hours, with a time for a 20 minute call.
- 03
If we’re a fit, you get a fixed scope and a fixed price. If not, we’ll say so.
Thanks. That’s with us.
We will usually reply within a couple of hours. If it is easier, you can book a 20 minute intro straight away.
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