The boutique studio behind brands that attract investors, engage customers, and change the world.
As a specialist boutique studio, we believe the planet’s biggest challenges deserve the highest quality strategic thinking and creative execution. Over 90% of our clients are planet-positive businesses, and our goal is 100%.
Every pixel, every word, every strategic decision is made knowing our work helps shape a better future.
What we mean by planet positive ↗
We honour the pursuit of mastery, approaching every project with relentless attention to detail and continual improvement.
True partnership, not just client service. Design drives growth when it is built on transparency and a shared commitment to your mission.
Every choice matters. Commercial success and planetary good are not just compatible. In how we work, they are inseparable.
Founder and creative director
17+ years designing for everyone from startups to Fortune 500s at Geometry Global. The turning point came at Forward Partners, watching brilliant startups fail to communicate their value clearly. Since then, I’ve helped 65+ planet-positive startups build brands that attract investment and drive growth. I co-founded Tokyo Calm because world-changing companies shouldn’t have to choose between great design and startup reality.
Co-founder and CEO
With over a decade of creative work in TV and film as a hair and makeup designer, Jess brings artistic vision and operational discipline to Tokyo Calm as fractional CEO, while continuing her work in the entertainment industry. Crafting visual narratives under tight deadlines has sharpened her ability to see the bigger picture while perfecting every detail. She brings the same skills to guiding eco-tech startups through their brand work.
We keep costs low and value high through our wider team: a curated network of pre-vetted, skill-specific designers who join projects only when they are needed. The collective spans the USA, UK, South Africa, Portugal and beyond, so we can match each project with the right creative partner without carrying overhead. Your budget fuels growth, not idle talent.
Our collective has worked with
We’re all about partnering with great humans trying to do great things for the planet.
Seth Matisak, co-founder and creative director
We give 1% of our revenue to environmental causes, because conscious design should fund conscious action. Choosing us directly supports planet-positive change.
We back the Better Business Act because companies have a responsibility beyond profit. Most of the work we make helps build an economy that works for people and planet, not just shareholders.
No pitch, no deck. And if we’re not right for you, we’ll say so.