Who we work with
Good for people, the planet, or both. Never at the expense of either.
It decides who we work with. Here is the test every new client has to pass, and the companies we turn down.
The definition
We work with companies that have made a genuine commitment to people, the planet, or both. That commitment has to live somewhere real: in the business model, in the operations, or in a standard the company has actually earned.
Intent you can verify. That’s the whole test.
Has the company changed how it runs, or bought a layer to point at? The first is a client. The second is not.
What qualifies
A product or service that exists to solve a real problem for people or the planet qualifies.
A credible standard, properly earned through real operational change, also qualifies, even where the core product is conventional. A genuine B Corp certification is the clearest example.
What doesn’t
- A green or social claim used as marketing, with nothing behind it
- An offset bought to look responsible
- A sustainability page with no operational reality behind it
- A badge bought rather than earned
This isn’t a test of good versus bad.
Plenty of companies do nothing wrong and still sit outside this test. A fast growing local business, sourcing responsibly, hurting nobody, isn’t necessarily built to do good for people or the planet. It’s neutral. That’s a legitimate way to run a company. It just isn’t the company we work with.
Sustainable sourcing on an otherwise conventional product doesn’t move a company into this definition either. Carbon offsetting bolted onto an ordinary business doesn’t. A B Corp badge used as a values signal, without the operational change behind it, doesn’t.
These are not bad companies. They are someone else’s client.
If you’ve outgrown the way the market sees you, that’s worth twenty minutes.
No pitch, no deck. And if we’re not right for you, we’ll say so.