Evaro
BrandCraft and website for healthcare infrastructure that makes private care affordable and easy to reach.
Raised £18m Series A, January 2026
Evaro lets any brand offer prescription medication and clinical care with one line of code, and serves patients direct too. Three brands were telling three different stories. We gave them one.
BrandCore strategy, brand guidelines and the full messaging playbook. Illustration suites for B2C, B2B and the team, with five animated illustrations. The flourish, refined from the legacy E. A photography suite in the agreed style. Guideline applications across social, decks, billboards, packaging, posters and business cards.
The tension
Three brands. Three stories. One company.
e-Surgery, e-Pharmacy and Evaro were all talking at once. Some touchpoints pushed clinical credibility. Others led with speed, or with price. Nothing connected.
Enterprise needed robust
Partners buying infrastructure needed proof it would hold at scale.
Patients needed warmth
People managing sensitive conditions needed to trust who they were dealing with.
Investors needed one story
Every pitch, partnership and patient email needed the same idea underneath it.
BrandCore
Not a healthcare service. Healthcare infrastructure.
BrandCore is where the strategy gets set, before any design starts. Most digital health brands compete as a better service: faster appointments, cheaper prescriptions. Evaro kept falling into the same trap.
The breakthrough was online banking. Thirty years ago, moving money meant a queue at a branch. Today it takes seconds. Evaro is building that layer for healthcare, the way Stripe built it for payments.
The architecture followed. Evaro became the parent, with e-Surgery and e-Pharmacy as powered-by-Evaro sub-brands. The promise: “We give you your time back by making healthcare as simple as online banking.”
The identity
Clinical trust, approachable warmth, a hint of rebellion.
Built with the Evaro team across our BrandCraft expression workshops, not revealed to them at the end. Each workshop narrowed the field together, and every choice traced back to the strategy.
Universes
Four universes, each one pushing Evaro’s BrandCore in a different direction. The strategy carried a real tension: partners buying infrastructure needed robust, patients needed warmth, investors needed one story. Each universe turned the volume up on a different answer to it, from clinical trust to the hint of rebellion in making healthcare as simple as online banking. In the first workshop, the team told us which of those tensions felt like Evaro.
Galaxies
Two galaxies, each tested against the question BrandCore set: could it look robust to a partner and feel warm to a patient managing something sensitive? Smart sophistication with human warmth paired clinical credibility with the ease of online banking. Fresh care put illustration and photography at the heart of the story, so care felt personal without losing authority.
Smart sophistication with human warmth
Fresh care
Planet
One planet, grown from Fresh care. Lime, lavender, stone and dark grey, but colour was the least of it. Real people in real moments. Illustration that moves with personality. Care you can hold, from the pill in a patient’s hand to the packaging on the doorstep. And a touch of rebellion against the blue-and-white health brands Evaro was leaving behind.
Regions
The planet built into a working system. The powered-by-Evaro mark is the brand architecture made visible: e-Surgery and e-Pharmacy under one parent, and partners carrying Evaro on their own platforms. Illustration in motion brings the warmth patients needed. The design system brings the robustness partners were buying.
The universes-galaxies-planets structure made sense from day one. We saw concepts develop at each stage, gave feedback, and watched things sharpen. Clear expectations, efficient movement through the work, concrete next steps. The process worked for founders who need quality but cannot afford endless meetings.
Thuria Wenbar, Co-founder and CEO, Evaro
The website
One site for patients and partners.
After BrandCraft, Evaro came back to us for a full custom website.
Evaro makes prescription care reachable in minutes for people who cannot take time off work, live with a chronic condition, or face a four-week wait. Affordable access to care is good for people. That is the test.
Who we work with, and whyRaised £18m Series A, January 2026
£18m | Series A raised, January 2026 3 | Brands brought under one parent 4 → 2 → 1 | Universes, then galaxies, then one planet, taken into regions
Tokyo Calm kept us involved at every stage. Structured feedback sessions where each stakeholder gave input in turn, then they’d synthesise it without losing what made it ours. When we said something didn’t fit, they’d adjust. When we weren’t sure, they’d explain the reasoning. It felt like actual collaboration, not being managed or handled.
What does Evaro do?
Evaro is digital healthcare infrastructure. Any brand can offer prescription medication and clinical care through it with one line of code, and patients can also come to Evaro direct.
Why position Evaro as infrastructure, not a healthcare service?
A better service competes on features against everyone. Infrastructure gave Evaro a category to own, and a story investors, partners and patients all understand.
What happened to e-Surgery and e-Pharmacy?
They became powered-by-Evaro sub-brands under one parent, with rules for adding new brands without rework.
What did the project include?
BrandCraft Elevate, then a full custom website. BrandCraft covered BrandCore strategy, brand guidelines, the full messaging playbook, illustration suites with animation, and a photography suite.
More work
See all work
If you’ve outgrown the way the market sees you, that’s worth twenty minutes.
A straight conversation about where you are and what you need. If someone else would suit you better, we’ll tell you.