£69m+ raised by founders we’ve worked with
For founders whose brand no longer matches what they’ve built.
BrandCraft is the engagement that closes the gap between what you’ve become and how the world sees you. Twenty to forty five working days. Fixed scope, fixed price.
We don’t design until the strategy is undeniable.
Nothing visual happens until we’ve agreed what you stand for, who it’s for, and what people need to believe. Every decision after that gets measured against it.
BrandCraft detailsBrandCore
StrategyWhat you stand for, who it’s for, and what people need to believe about you. Built with you, before a single visual decision gets made. It’s the difference between a brand and a paint job. Everything after this is measured against it.
Universes
Identity 1 of 3A wide range of directions, explored as moods rather than finished answers. What you’re reacting to is the feeling each one creates, not the exact typeface or the final line weight.
Galaxies
Identity 2 of 3The moods worth pursuing, narrowed to a handful of coherent worlds. This is where the specifics start to resolve, and where each choice gets traced back to BrandCore.
Planet
Identity 3 of 3The one. A single committed direction, chosen together, with everyone understanding why the others were rejected.
Foundation ends here. Elevate and Edge go further, with deeper brand systems, motion and more usable assets.
Same company. Different business.
Strategy is not a document. It is a decision about what you are actually selling. Here is what that decision looked like, twice.
Before
Community management as chaos control. A space to be monitored for problems.
A cost centre. Priced like one.
After BrandCraft
Communities as valuable ecosystems. Somewhere brands build with their fans, not just for them.
An asset. Priced like one.
Before
A better healthcare service. Faster appointments, cheaper prescriptions, more convenient access.
Competing on features, against everyone.
After BrandCraft
The infrastructure that makes healthcare accessible at scale. What Stripe did for payments.
A category, with room to own it.
The same method, at three depths.
Every depth starts with BrandCore. The difference is how far the identity, the messaging and the system are taken.
£7k
Best for a first professional brand.
Strategy
BrandCore strategy foundation. Purpose, audience, positioning and what people need to believe, built with you before anything visual begins.
Universes x3
The widest set of concepts we explore, before anything is chosen.
Galaxies x2
Concepts built out far enough to feel ownable, so you choose between real directions rather than sketches.
Planet depth
A full foundational identity, usable assets, and the core brand strategy that anchors it. One clear brand you can start using.
Basic messaging playbook
A short reference for pillars and tone. Enough to keep early copy consistent.
Motion
AI design system
£13k
Best for a brand that scales.
Strategy plus
Foundation’s strategy plus deeper research and a messaging playbook your whole team can write from.
Universes x4
The widest set of concepts we explore, before anything is chosen.
Galaxies x3
Concepts built out far enough to feel ownable, so you choose between real directions rather than sketches.
Taken past Planet, into Regions
Identity taken further, with more usable assets, deeper strategy, a messaging playbook and logo animation.
Extended messaging playbook
A document your whole team writes from. Pillars, tone, do’s and don’ts, channel examples.
Motion
How your brand moves. Logo, transitions, and the feel of the thing in use.
AI design system
£19k
Best for a category position.
Strategy plus plus
Elevate’s strategy pushed further again, with the category and investor framing behind the brand authority audit, category leadership map and investor narrative framework.
Universes x4
The widest set of concepts we explore, before anything is chosen.
Galaxies x3
Concepts built out far enough to feel ownable, so you choose between real directions rather than sketches.
Taken all the way, into Cities
Full touchpoint guidelines, ten social templates, extended logo animation, an extended messaging playbook and more usable assets.
Extended messaging playbook
A document your whole team writes from. Pillars, tone, do’s and don’ts, channel examples.
Motion
How your brand moves. Logo, transitions, and the feel of the thing in use.
AI design system
A brand-trained toolkit so your team can generate on-brand copy after we leave, built on your identity rather than a generic model.
All prices exclude VAT. Need something outside these depths? See bespoke projects.
What BrandCraft looks like in practice.
£69m
Raised by founders we’ve worked with
65+
Clients since 2021
13/13
Perfect NPS scores
What founders say about BrandCraft
13/13
100%
NPS score
£69m+
Raised by founders we’ve worked with
Your brand is helping you raise. Or it’s costing you the round.
- 01
Tell us what you’re trying to fix. One line is plenty.
- 02
We reply within one working day, usually with a time for a 20 minute call.
- 03
If we’re a fit, you get a fixed scope and a fixed price. If not, we’ll say so.
Thanks. That’s with us.
We’ll reply within one working day. If it’s easier, you can book a 20 minute intro straight away.
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