Planet positive, defined
Planet positive gets used loosely. We use it precisely, because it decides who we work with.
Here is the definition we hold ourselves to, and the test every new client has to pass.
The definition
We work with companies that have made a genuine commitment to environmental or social good. That commitment has to live somewhere real: in the business model, in the operations, or in a standard the company has actually earned.
Intent you can verify. That’s the whole test.
Has the company changed how it runs, or bought a layer to point at? The first is a client. The second is not.
What qualifies
A product that exists because of an environmental challenge qualifies.
A credible standard, properly earned through real operational change, also qualifies, even where the core product is conventional. A genuine B Corp certification is the clearest example.
What doesn’t
- A green claim used as marketing, with nothing behind it
- An offset bought to look responsible
- A sustainability page with no operational reality behind it
- A badge bought rather than earned
This isn’t a test of good versus bad.
Plenty of companies do nothing wrong and still sit outside this definition. A fast growing local business, sourcing responsibly, hurting nobody, isn’t necessarily planet positive. It’s neutral. That’s a legitimate way to run a company. It just isn’t the company we work with.
Sustainable sourcing on an otherwise conventional product doesn’t move a company into this definition either. Carbon offsetting bolted onto an ordinary business doesn’t. A B Corp badge used as a values signal, without the operational change behind it, doesn’t.
These are not bad companies. They are someone else’s client.
If you’ve outgrown the way the market sees you, that’s worth twenty minutes.
No pitch, no deck. And if we’re not right for you, we’ll say so.