Selina Finance

Selina are the first in the UK to offer a Home Equity Line Of Credit (HELOC). The preferred form of finance for homeowners in the US, Canada and Australia. They hired Tokyo Calm to help design the brand experience.

The Results

“I can’t speak highly enough about the creative process Tokyo Calm took us through. It was thoughtful, anchored to our company beliefs and the output is phenomenal. It’s not only elevated our brand but it’s brought back an excitement to the Selina team. 

From inconsistent brand experience to one anchored in the core values or the company?

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Number of Tasks


Duration of Contract


Series B Funding in Dollars