For founders whose brand no longer matches what they’ve built.

BrandCraft is the engagement that closes the gap between what you’ve become and how the world sees you. Twenty to forty five working days. Fixed scope, fixed price.

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“Genuinely excellent at what you do and probably one of the best I’ve worked with in my 30 years working with brands.”

Julian Box
Co-founder, Clairo AI
How BrandCraft works

We don’t design until the strategy is undeniable.

Nothing visual happens until we’ve agreed what you stand for, who it’s for, and what people need to believe. Every decision after that gets measured against it.

Strategy Identity

  • BrandCore

    Strategy

    What you stand for, who it’s for, and what people need to believe about you. Built with you, before a single visual decision gets made. It’s the difference between a brand and a paint job. Everything after this is measured against it.

  • Universes

    Identity 1/3

    A wide range of directions, explored as moods rather than finished answers. What you’re reacting to is the feeling each one creates, not the exact typeface or the final line weight.

  • Galaxies

    Identity 2/3

    The moods worth pursuing, narrowed to a handful of coherent worlds. This is where the specifics start to resolve, and where each choice gets traced back to BrandCore.

  • Planet

    Identity 3/3

    The one. A single committed direction, chosen together, with everyone understanding why the others were rejected.

    * This is where our Foundation package ends but Elevate and Edge packages go even further with deeper brand systems, motion and more usable assets.

The journey

How far we take it.

We work by expanding possibilities, then narrowing them. We call those stages Universes, Galaxies and Planet. Every project explores broadly, cuts down to two real directions, then commits to one. What changes between tiers is how far past the landing we keep going.

The Tokyo Calm process arc A curved path through five stages: Universes, Galaxies, Planet, Continents and Countries. The lit portion of the path extends as you move from Foundation to Elevate to Edge. Universes 3 moodboards Galaxies 2 directions Planet Where we land Continents Applied Countries The detail

From £6,000 · 20 working days (~4 calendar weeks)

For pre-seed and seed founders building a real brand for the first time.

You have a product and a story. What you do not have is a way of telling it that holds up in front of someone deciding whether to give you money. Three Universes, two Galaxies, one Planet. Strategy and a complete identity, in your hands the week we finish.

Start with Foundation

From £11,000 · 30 working days (~6 calendar weeks)

For seed to Series A founders with traction and a raise ahead.

The brand that got you here will not get you further, and you are now being compared to companies with real design budgets. Four Universes, and we keep going past the landing into Continents: deeper research, a messaging playbook your whole team can write from, motion, and the identity proven across every touchpoint that matters to you.

Start with Elevate

From £18,000 · 45 working days (~9 calendar weeks)

For founders who want the brand to pass the hardest test in the room.

Investor readiness is the benchmark here, not the occasion. If a brand holds up in that room it holds up anywhere. The full path through to Countries: bespoke art direction, an extended motion system, touchpoint depth that reaches wherever the brand actually lives, and governance so it stays right after we leave.

Start with Edge
What strategy actually changes

Same company.
Different business.

Strategy is not a document. It is a decision about what you are actually selling. Here is what that decision looked like, twice.

Foundation

Enterprise Discord community software for gaming publishers.

Raised £1.8 million Seed Investment, January 2026

Before

Community management as chaos control. A space to be monitored for problems.

A cost centre. Priced like one.

After BrandCraft

Communities as valuable ecosystems. Somewhere brands build with their fans, not just for them.

An asset. Priced like one.

Read the Levellr story

Transparent Pricing

The same method, at three depths.

Foundation

20 working days, roughly 4 calendar weeks

£8k + VAT

Choose Foundation

Best for a first professional brand

  • ✓Strategy
  • ✓Universes x3
  • ✓Galaxies x2
  • ✓Planet Depth
  • ✓Basic Messaging playbook
  • ✕Motion
  • ✕AI Design System

Elevate Popular

30 working days, roughly 6 calendar weeks

£15k + VAT

Choose Elevate

Best for a brand that scales

  • ✓Strategy +
  • ✓Universes x4
  • ✓Galaxies x3
  • ✓Taken past Planet and into Regions
  • ✓Extended Messaging playbook
  • ✓Motion
  • ✕AI Design System

Edge

45 working days, roughly 9 calendar weeks

£22k+ + VAT

Choose Edge

Best for a category position

  • ✓Strategy ++
  • ✓Universes x4
  • ✓Galaxies x3
  • ✓Taken all the way, into Cities
  • ✓Extended Messaging playbook
  • ✓Motion
  • ✓AI Design System

Recent projects

What the work has done.

£69m+

raised by founders we’ve worked with

100%

NPS across 13 surveys & counting

65+

Companies we’ve partnered with

What are you looking for?
Where are you in your journey?
When do you want to start?
What are you trying to fix?

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