“Genuinely excellent at what you do and probably one of the best I’ve worked with in my 30 years working with brands.”
Active Workstreams
Pricing Experiment
100%
Checkout Revamp
27%
Brand is the thing that gets deferred. There was no time before the raise, no time after it, and the product kept moving. So the company outgrows how it looks, and everyone can feel the gap before anyone names it.
Investors notice almost immediately. It rarely ends a conversation, but it shapes every question that follows.
The work below closes that gap. Not with a logo refresh, but by defining what the brand means before anyone decides what it looks like. It takes four to nine weeks, not a quarter.
Positioning, audience, messaging, narrative. We settle what the brand means and who it is for before anyone touches a typeface.
Visual system, motion, guidelines, applications. Built directly on Phase 01, which is why it survives a room full of people asking why. A brand built the other way round only survives agreement.
The journey
We work by expanding possibilities, then narrowing them. We call those stages Universes, Galaxies and Planet. Every project explores broadly, cuts down to two real directions, then commits to one. What changes between tiers is how far past the landing we keep going.
From £6,000 · 20 working days (~4 calendar weeks)
For pre-seed and seed founders building a real brand for the first time.
You have a product and a story. What you do not have is a way of telling it that holds up in front of someone deciding whether to give you money. Three Universes, two Galaxies, one Planet. Strategy and a complete identity, in your hands the week we finish.
Start with FoundationFrom £11,000 · 30 working days (~6 calendar weeks)
For seed to Series A founders with traction and a raise ahead.
The brand that got you here will not get you further, and you are now being compared to companies with real design budgets. Four Universes, and we keep going past the landing into Continents: deeper research, a messaging playbook your whole team can write from, motion, and the identity proven across every touchpoint that matters to you.
Start with ElevateFrom £18,000 · 45 working days (~9 calendar weeks)
For founders who want the brand to pass the hardest test in the room.
Investor readiness is the benchmark here, not the occasion. If a brand holds up in that room it holds up anywhere. The full path through to Countries: bespoke art direction, an extended motion system, touchpoint depth that reaches wherever the brand actually lives, and governance so it stays right after we leave.
Start with Edge
Enterprise Discord community software for gaming publishers.
Raised $2.5mBefore
Community management as chaos control. A space to be monitored for problems.
A cost centre. Priced like one.
After
Communities as valuable ecosystems. Somewhere brands build with their fans, not just for them.
An asset. Priced like one.
Prescription medication and clinical care, direct to consumer and embedded for partners.
Raised £18m Series A, January 2026Before
A better healthcare service. Faster appointments, cheaper prescriptions, more convenient access.
Competing on features, against everyone.
After
The infrastructure that makes healthcare accessible at scale. What Stripe did for payments.
A category, with room to own it.
Both companies raised after we worked with them. Brand was one input among many, and we would not claim otherwise.
Foundation
From £6,000
20 working days
Elevate
From £11,000
30 working days
Edge
From £18,000
45 working days
Compare the tiers
The same method, at three depths.
Foundation
From £6,000
20 working days
Elevate
From £11,000
30 working days
Edge
From £18,000
45 working days
Recent projects
£75m+
raised by founders we've worked with
100%
NPS across 12 surveys & counting
50+
Companies we've partnered with
We reply within one working day. No newsletter, no follow-up sequence.
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Every great brand starts with a conversation.
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