Ocean Bottle
An ongoing DesignFlow partnership for reusable bottles that fund plastic collection from ocean-bound areas.
Ocean Bottle makes reusable bottles that fund plastic collection from ocean-bound areas. Building on strategic foundations by Made Thought, we refreshed the identity, redesigned the website and stayed on as their design partner.
The tension
A mission this urgent cannot look inconsistent.
Ocean Bottle was scaling its impact, and the brand had to keep pace across every new audience and platform.
Ambition the visuals had to match
The identity needed to carry the urgency of an environmental mission.
More touchpoints every season
Each new channel was another chance for the brand to drift.
Investors and consumers at once
Pitch decks and consumer campaigns had to tell the same story.
The partnership
A design team on call.
Building on strategic foundations by Made Thought, we became Ocean Bottle’s design partner through DesignFlow. An extensive exploration phase came first. Since then, the support has flexed with their growth and campaign cycles, side by side with their internal team.
The system
One brand, from tote bag to impact report.
Brand guidelines, design system foundations, a complete website redesign and a bespoke impact report, plus print, mobile app interfaces and pitch deck templates. Every piece reinforces the same mission and flexes as Ocean Bottle scales.
Impact report 2025
The 2025 report carried a bigger moment: a new mission, vision and purpose, set alongside how each bottle is made and what it is made from.
Impact report 2024
The 2024 report put the numbers first: the plastic collected, the impact score and the reach behind it, told against the ocean the bottles protect.
We’ve partnered with Tokyo Calm several times now, and their enthusiasm for each project remains as fresh as our first collaboration.
Jess Price, Creative Lead, Ocean Bottle
Why it works
Three years in, the brand still reads as one.
The refreshed identity carries the urgency of the mission for conscious consumers and investors alike. Ongoing design keeps it consistent as Ocean Bottle expands globally, without starting again each time.
Ocean Bottle makes reusable bottles that fund plastic collection from ocean-bound areas. Each bottle does something for the planet. That is the test.
Who we work with, and why3 | Years as Ocean Bottle’s design partner
The speed and depth of exploration and ideation are truly impressive. A joy to work with!
What does Ocean Bottle do?
Ocean Bottle creates reusable bottles that fund plastic collection from ocean-bound areas.
What is DesignFlow?
DesignFlow is our design subscription. Ocean Bottle gets ongoing design support that flexes with its growth and campaign cycles, instead of briefing a new project each time.
What has the partnership covered?
A refreshed identity system, brand guidelines and design system foundations, a website redesign, impact report design, pitch deck templates, print, mobile app interfaces and other collateral.
Who created the original brand strategy?
Made Thought. We built on their strategic foundations rather than starting again.
More work
See all work
If you’ve outgrown the way the market sees you, that’s worth twenty minutes.
A straight conversation about where you are and what you need. If someone else would suit you better, we’ll tell you.