Bespoke, BrandCraft
Ocean Bottle
Client
Ocean Bottle
Services
Bespoke,DesignFlow
Date
2024-2025
Result
Ocean Bottle creates reusable bottles that fund plastic collection from ocean-bound areas. Building on strategic foundations by Made Thought, we crafted a refreshed identity system, website redesign, and provide ongoing design support for pitch decks, impact reporting, and various collateral to engage conscious consumers and investors.
Challenge
Ocean Bottle needed a visual identity and updated assets that matched their environmental ambition and stayed consistent across expanding touchpoints. As a mission-driven brand scaling impact, they required ongoing design support, from investor materials to consumer campaigns, to keep their message compelling across audiences and platforms.
Partnership approach
Building on strategic foundations by Made Thought, we became Ocean Bottle’s flexible design partner through our DesignFlow subscription. This collaborative approach allowed us to dive deep into their mission during an extensive exploration phase, then provide consistent creative support as their needs evolved. We work seamlessly with their internal team, adapting our capacity based on their growth demands and campaign cycles.
The speed and depth of exploration and ideation are truly impressive. A joy to work with!
Jess Price
Ocean bottle creative lead
Versatility showcase
Our partnership has delivered comprehensive brand guidelines, design system foundations, complete website redesign, and bespoke Impactful Reporting design that command attention from conscious consumers and investors. From digital experiences to print materials, mobile app interfaces to pitch deck templates, we’ve created a cohesive ecosystem that reinforces Ocean Bottle’s mission across every touchpoint while maintaining the flexibility to adapt as they scale.
We’ve partnered with Tokyo Calm several times now, and their enthusiasm for each project remains as fresh as our first collaboration.
Jess Price
Ocean bottle creative lead
Impact
The refreshed identity system now captures Ocean Bottle’s mission urgency through bold visual expressions that resonate with both conscious consumers and potential investors. Our ongoing partnership ensures brand consistency as they expand globally, with scalable design solutions that support their growth while maintaining authentic connection to their environmental mission. The results speak for themselves – a brand that truly matches their ambitious vision for ocean conservation.
Other Work
(Case Studies)
Bespoke, BrandCraft
