Clairo AI

Client

Clairo AI

Services

Bespoke,BrandCraft

Date

2025

Result

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Clairo.ai developed fully private AI agents powered by renewable energy that non-technical users can deploy without coding. We partnered with them to reposition their brand and create messaging that communicates their unique value proposition in the crowded AI market.

Challenge

Clairo AI faced a fundamental positioning challenge in a crowded AI market where accessibility, privacy, and sustainability are often afterthoughts. Despite building genuinely revolutionary technology – a human-centred platform that keeps data completely private whilst running on 100% renewable energy from Iceland’s geothermal sources – they struggled to communicate their unique value to non-technical business leaders who needed enterprise-grade AI without the complexity

Tokyo Calm helped us align on a clear strategy to help differentiate the Clairo product. The process gave us the foundation we needed to move forward with confidence.”

James Faure

Co-founder & CEO

Insight

Through brand core development, we identified that Clairo’s true differentiation was their commitment to “responsible AI” – encompassing trustworthiness, privacy, sustainability, and education. Forward-thinking businesses wanted AI that was simple to implement yet aligned with corporate values around data protection and environmental responsibility. Clairo could own the accessible, ethical AI space.

Solution

We positioned Clairo around “quiet confidence” and human-centred technology. The creative breakthrough came through signature orange silhouettes – AI agents seamlessly integrated into work environments. These distinctive figures appear in collaborative scenes, handling mundane tasks whilst humans focus on creative, strategic work. This visual metaphor captured Clairo’s philosophy: AI should be invisible in operation yet powerful enough to free minds for meaningful progress.

Tokyo Calm did a brilliant job and are genuinely excellent at what they do. Probably one of the best I’ve worked with.

Julian Box

Co-founder & CEO

Impact

The rebrand positioned Clairo as the definitive choice for accessible, responsible AI development. The refreshed identity communicates their value through approachable visual storytelling – private, sustainable AI requiring no coding expertise yet delivering enterprise capabilities. The orange silhouettes became instantly recognisable, turning complex AI concepts into relatable human stories and giving Clairo a compelling narrative that resonates with business leaders.

Other Work

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