THE CHALLENGE
Kidswell Health aimed to disrupt pediatric care by launching a new kind of medical practice in North West London. Our challenge was to develop a comprehensive brand system that would establish immediate trust while making both parents and children feel welcome – creating an identity that balanced clinical expertise with modern, family-centered warmth across every touchpoint.
Services
BrandCraft
Deliverables
Brand Strategy
Brand Identity
Website Design
Uniform Design
Year
2024
“The collaborative approach of the BrandCraft experience exceeded our expectations. From the very first workshop, we felt like active participants in shaping our brand’s future, not just passive observers.”
– Gideon, CEO
The process: IMMERSION
Before exploring any visual elements, our BrandCore process helped us understand exactly who Kidswell Health is and what they stand for, ensuring every future design decision would be anchored in their true purpose.
Brandcore
Our foundational BrandCore workshop creates alignment between all stakeholders by deeply exploring what Kidswell Health represents. This shared understanding ensures every design decision authentically reflects the brand’s core values and resonates with their target audience.
KEY FINDINGS
The BrandCore workshop revealed Kidswell Health’s unique position in pediatric care – bridging the gap between traditional healthcare and modern family needs. Their commitment to creating child-focused, accessible healthcare spaces while maintaining clinical excellence became the cornerstone of our design strategy.
“I appreciated Tokyo Calm’s willingness to explore every possibility. When we brought up new ideas or wanted to try different directions, they dove in enthusiastically rather than sticking to a rigid plan. This openness to exploration, combined with their expertise in guiding the process, helped us discover unique solutions we wouldn’t have found otherwise.”
– Gideon, CEO
THE PROCESS: EXPRESSION
Through our strategic collaborative workshops we created an authentic expression of Kidswell Health that resonates with families and reflects their dedication to innovative pediatric care.
Identity anchored in the core
Every aspect of Kidswell Health’s visual identity stems from our BrandCore findings – combining modern healthcare innovation with child-centric design elements that reflect their commitment to revolutionizing pediatric care.
KEY INSIGHTS
The visual identity needed to work across multiple touchpoints – from clinical spaces to digital platforms. This guided our development of a flexible system where strong brand colors establish credibility in medical communications, while softer palettes create welcoming, child-friendly environments in physical spaces.
“Wearing their clothes feels like they were made specifically for me. The quality is unmatched, and every detail speaks to their dedication to craftsmanship.”