What is your brand's mission?

The core purpose and reason your business exists.

What is your long-term vision for your brand?

Where do you see your brand in the next 5–10 years, and what ultimate impact or goal are you aiming for?

What is your unique value proposition?

What key benefit do you offer, and what sets your brand apart from competitors?

What are the top 2–3 key differentiators of your brand?

List specific attributes or offerings that make your brand stand out in your market.

How would you describe your brand's personality?

If your brand were a person, list 3–5 adjectives that describe its character – e.g., friendly, innovative, reliable.

What are the core values that guide your brand?

List the key principles or beliefs – e.g., quality, integrity, innovation – that shape your company's culture and decisions.

Who is your target audience?

Describe your ideal customer or primary audience segment – include demographics like age, location, etc., and psychographics like interests, needs, values.

What main problem or need does your brand address for this audience?

Explain the core challenge your target customer faces, and how your product/service provides a solution.

What is your brand's core message or tagline?

If you have a tagline or elevator pitch, provide it. If not, how would you summarize your brand's promise in one concise sentence?

What key messages do you want to consistently communicate to your audience?

List 2–3 main ideas or themes – e.g., quality, innovation, customer focus – that should come across in all your communications.

Who are your top competitors or close alternatives in the market?

List 3–5 competitor companies or brands that offer similar products/services or target a similar audience.

What makes your brand different from these competitors?

Identify any advantages or market gaps your brand fills – what do you do better or uniquely compared to the competition?

Which marketing channels will you use to reach your audience?

Identify the main platforms and tactics – e.g., specific social media platforms, email campaigns, SEO, events – where you plan to engage customers.

What is the primary goal of your marketing efforts?

State the main objective for your marketing strategy – e.g., building brand awareness, generating leads, driving online sales, or improving customer loyalty.

Do you have the necessary design resources to consistently deliver a cohesive brand experience across all touchpoints?

Consider whether you have an in-house design team, external agency support, or brand guidelines in place to maintain consistency in branding across your website, social media, packaging, and customer interactions.

What experience do you want customers to have each time they interact with your brand?

Consider the feelings, impressions, and level of service you aim to consistently deliver at every touchpoint, from the first interaction to post-purchase follow-up.

Thank You for Completing the Brand Strategy Questionnaire

We appreciate your thoughtful responses. Your insights will help us craft a comprehensive brand strategy that aligns with your vision and business goals. Our team will carefully review your answers and be in touch soon to discuss next steps in your branding journey.

In the meantime, if you have any questions, please don't hesitate to reach out to us.